Mutual respect, swift interaction, sufficient community support and ultimately fair and appropriate adoption of results all play a crucial part in the successful completion of an open innovation project.
Particular attention should be paid to professional community moderation.
Crowdsourcing projects on online and social media platforms require a dynamic and swift response, as well as open appreciation of contributions.
Tips on technical, content-related or communication-related improvement options from the community should be taken on board and implemented as soon as possible.
Nevertheless, terms and conditions and selection criteria should remain consistent throughout the duration of the project and, if at all possible, should not be changed, even with several changes of jury.
The designer competition staged by Moleskine can be regarded as a less successful example of a crowdsourcing project (Füller 2012).
Further reading and sources
Vanhaverbeke, W. (2017): “Managing Open Innovation in SME”, Cambridge University Press, 2017
de Beer, J., McCarthy, I., Soliman, A., Treen, E. (2017): “Click here to agree: Managing intellectual property when crowdsourcing solutions”, Business Horizons, Volume 60, Issue 2, March–April 2017, Pages 207-217
Seja, c., Narten, J. (2017): “Creative Communities, Ein Erfolgsinstrument für Innovationen und Kundenbindung, Springer Gabler, Springer Fachmedien Wiesbaden GmbH 2017
Gassmann, Oliver (2013): “Crowdsourcing. Innovationsmanagement mit Schwarmintelligenz. Interaktiv Ideen finden, kollektives Wissen effektiv nutzen. Mit Fallbeispielen und Checklisten.”, Carl Hanser Verlag München.